Google tightens the reins on gambling advertising

The industry must do more to promote responsible gambling. The more safeguards in place, the better. Google will update its Gambling and Games advertising policy on April 14, 2025. The new guidelines aim to protect players and give advertisers more control over their content. With updated advertising strategies, gambling content will shift. Google’s new approach will limit the reach of certain sites. Affiliate and aggregator sites must now focus on informational content. These changes reshape how gambling platforms promote their... Read More »